15 insiders reported 31 Form 4 transactions for Sally Beauty Holdings, Inc. (SBH) over the past 18 months (most recent 2026-06-09). Recent activity: Platz Marlo Michelle Cormier (Former SVP & CFO) Buy 11,747 shares, Platz Marlo Michelle Cormier (Former SVP & CFO) Sell 42,771 shares, Platz Marlo Michelle Cormier (Former SVP & CFO) Buy 31,024 shares, Cox Erin Nealy (Director) Buy 50,505 shares, Flur Dorlisa K (Director) Buy 14,532 shares. Source: SEC Form 4.
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-06-09 | Platz Marlo Michelle Cormier | Former SVP & CFO | Buy | 11,747 | $138,380 |
| 2026-06-09 | Platz Marlo Michelle Cormier | Former SVP & CFO | Sell | 42,771 | $543,192 |
| 2026-06-09 | Platz Marlo Michelle Cormier | Former SVP & CFO | Buy | 31,024 | $282,008 |
| 2026-04-22 | Cox Erin Nealy | Director | Buy | 50,505 | $0 |
| 2026-01-26 | Flur Dorlisa K | Director | Buy | 14,532 | $0 |
| 2026-01-26 | Molloy Lawrence | Director | Buy | 14,532 | $0 |
| 2026-01-26 | Bishop Rachel Rothe | Director | Buy | 14,532 | $0 |
| 2026-01-26 | BOYER JEFFREY N | Director | Buy | 14,532 | $0 |
| 2025-12-12 | McIntosh Kim | GVP, CONTROLLER & CAO | Sell | 5,900 | $92,689 |
| 2025-12-03 | Sherman Scott C | SVP, CLO and CHRO | Sell | 15,000 | $244,050 |
| 2025-11-18 | McIntosh Kim | GVP, CONTROLLER & CAO | Sell | 6,272 | $88,937 |
| 2025-11-18 | Paulonis Denise | President & CEO | Sell | 153,547 | $2.2M |
| 2025-11-18 | Paulonis Denise | President & CEO | Buy | 361,697 | $0 |
| 2025-11-18 | Platz Marlo Michelle Cormier | SVP & CFO | Buy | 77,496 | $0 |
| 2025-11-18 | Platz Marlo Michelle Cormier | SVP & CFO | Sell | 29,087 | $412,454 |
| 2025-11-18 | Sherman Scott C | SVP, CLO and CHRO | Buy | 48,138 | $0 |
| 2025-11-18 | Sherman Scott C | SVP, CLO and CHRO | Sell | 17,984 | $255,013 |
| 2025-11-18 | Goss John Howard JR | SVP & President Sally Beauty | Buy | 66,007 | $0 |
| 2025-11-18 | McIntosh Kim | GVP, CONTROLLER & CAO | Buy | 16,782 | $0 |
| 2025-11-18 | Spinks Mark Gregory | President Beauty Systems Group | Buy | 66,007 | $0 |
| 2025-11-18 | Spinks Mark Gregory | President Beauty Systems Group | Sell | 24,657 | $349,636 |
| 2025-11-18 | Goss John Howard JR | SVP & President Sally Beauty | Sell | 24,657 | $349,636 |
| 2025-09-08 | Rangel Max R. | Director | Buy | 3,500 | $49,245 |
| 2025-08-14 | Perelman Debra Golding | Director | Buy | 2,300 | $31,004 |
| 2025-08-11 | FERGUSON DIANA SUE | Director | Buy | 2,500 | $30,050 |
Source: SEC Form 4 filings · as of 2026-06-09