Who Owns INNOVATOR ETFS TRUST (BFRZ)? -- Institutional Holders (2026-03-31)

53 institutions reported holding $104.5M of INNOVATOR ETFS TRUST (BFRZ) in SEC 13F filings for 2026-03-31. Largest institutional holders: ENVESTNET ASSET MANAGEMENT INC ($11.8M), CWM, LLC ($11.8M), VanWeelden Wealth Management, LLC ($10.1M), Visionary Wealth Advisors ($7.4M), Triad Wealth Partners, LLC ($7.2M). Source: SEC Form 13F.

RankInstitutionValueSharesChange
1ENVESTNET ASSET MANAGEMENT INC$11.8M449,502Trimmed
2CWM, LLC$11.8M446,576Added
3VanWeelden Wealth Management, LLC$10.1M381,918Trimmed
4Visionary Wealth Advisors$7.4M280,589Added
5Triad Wealth Partners, LLC$7.2M273,585Added
6Orion Porfolio Solutions, LLC$5.1M194,160Added
7ATX Financial Planning, LLC$5.1M192,402Added
8Kestra Advisory Services, LLC$5.1M192,340Added
9Sigma Planning Corp$4.6M173,818Added
10Balance Wealth, LLC$4.0M150,758New
11Brookstone Capital Management$3.6M135,875Added
12Cambridge Investment Research Advisors, Inc.$2.9M110,968Added
13Signal Advisors Wealth, LLC$2.5M95,511Added
14Maia Wealth LLC$2.1M79,332Trimmed
15Farther Finance Advisors, LLC$1.9M70,318Added
16Encompass More Asset Management$1.7M65,607Added
17PLANWISER FINANCIAL, LLC$1.3M50,268Added
18SIGNATUREFD, LLC$1.3M47,853Added
19Sovran Advisors, LLC$989,85837,451Added
20Cetera Investment Advisers$985,59737,390Added
21Atria Investments, Inc$936,94035,544New
22JANE STREET GROUP, LLC$933,75035,423Added
23MORGAN STANLEY$904,38534,309New
24OSAIC HOLDINGS, INC.$775,03729,402Added
25MML INVESTORS SERVICES, LLC$694,70526,355New

Source: SEC Form 13F filings · as of 2026-03-31