Who Owns INNOVATOR ETFS TRUST (BUFF)? -- Institutional Holders (2026-03-31)

156 institutions reported holding $571.5M of INNOVATOR ETFS TRUST (BUFF) in SEC 13F filings for 2026-03-31. Largest institutional holders: LPL Financial LLC ($82.4M), ENVESTNET ASSET MANAGEMENT INC ($56.9M), Cetera Investment Advisers ($31.2M), GGM Financials LLC ($27.1M), Kingsview Wealth Management, LLC ($25.7M). Source: SEC Form 13F.

RankInstitutionValueSharesChange
1LPL Financial LLC$82.4M1.7MAdded
2ENVESTNET ASSET MANAGEMENT INC$56.9M1.2MAdded
3Cetera Investment Advisers$31.2M631,312Added
4GGM Financials LLC$27.1M548,358Added
5Kingsview Wealth Management, LLC$25.7M520,381Added
6Prasad Wealth Partners, LLC$19.7M398,244Added
7Collaborative Wealth Managment Inc.$18.6M376,767Added
8Janney Montgomery Scott LLC$17.5M353,218Added
9LifeWealth Investments, LLC$16.6M336,877Added
10Holos Integrated Wealth LLC$16.2M325,131Added
11OSAIC HOLDINGS, INC.$12.6M255,669Trimmed
12RAYMOND JAMES FINANCIAL INC$12.4M250,568Added
13Mutual Advisors, LLC$11.5M232,087Added
14COMMONWEALTH EQUITY SERVICES, LLC$10.9M221,430Added
15Buska Wealth Management, LLC$9.4M190,880Added
16HighTower Advisors, LLC$9.4M190,082Added
17Cambridge Investment Research Advisors, Inc.$9.1M183,451Added
18HARBOUR INVESTMENTS, INC.$8.1M164,116Added
19Kestra Advisory Services, LLC$7.9M159,258Added
20World Investment Advisors$7.5M152,047Added
21KFG WEALTH MANAGEMENT, LLC$6.8M138,267Added
22GWN SECURITIES INC.$6.5M131,397Added
23Caliber Wealth Management, LLC / KS$5.6M114,349Added
24Forvis Mazars Wealth Advisors, LLC$5.4M109,606Trimmed
25Core Wealth Advisors, Inc.$5.2M105,347Added

Source: SEC Form 13F filings · as of 2026-03-31