72 institutions reported holding $84.3M of INNOVATOR ETFS TRUST (EOCT) in SEC 13F filings for 2026-03-31. Largest institutional holders: COMMONWEALTH EQUITY SERVICES, LLC ($12.8M), Broussard Financial Group LLC ($9.7M), Allworth Financial LP ($7.5M), Global Strategic Investment Solutions, LLC ($5.4M), MBL Wealth, LLC ($4.8M). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|---|---|---|---|
| 1 | COMMONWEALTH EQUITY SERVICES, LLC | $12.8M | 400,614 | Added |
| 2 | Broussard Financial Group LLC | $9.7M | 303,370 | Added |
| 3 | Allworth Financial LP | $7.5M | 236,205 | Added |
| 4 | Global Strategic Investment Solutions, LLC | $5.4M | 168,054 | Trimmed |
| 5 | MBL Wealth, LLC | $4.8M | 148,738 | Added |
| 6 | HighTower Advisors, LLC | $4.6M | 143,030 | Added |
| 7 | Creative Planning | $4.0M | 125,819 | New |
| 8 | Kestra Advisory Services, LLC | $3.8M | 117,737 | Added |
| 9 | CORRADO ADVISORS, LLC | $3.2M | 98,858 | Trimmed |
| 10 | Cetera Investment Advisers | $2.0M | 63,163 | Trimmed |
| 11 | Cornerstone Wealth, LLC/TN | $2.0M | 59,440 | New |
| 12 | PFG Advisors | $1.9M | 59,891 | Trimmed |
| 13 | PRINCIPAL SECURITIES, INC. | $1.8M | 56,457 | Trimmed |
| 14 | Berger Financial Group, Inc | $1.6M | 48,765 | Trimmed |
| 15 | Liberty Atlantic Advisors LLC | $1.5M | 48,249 | Added |
| 16 | HARBOUR INVESTMENTS, INC. | $1.3M | 41,507 | Added |
| 17 | ENVESTNET ASSET MANAGEMENT INC | $1.2M | 38,622 | Added |
| 18 | BFI Wealth Solutions, LLC | $1.1M | 34,416 | Added |
| 19 | NorthCrest Asset Manangement, LLC | $873,819 | 27,368 | Trimmed |
| 20 | WPWealth LLP | $861,108 | 26,952 | Hold |
| 21 | Worth Financial Advisory Group, LLC | $857,748 | 3,723 | New |
| 22 | OSAIC HOLDINGS, INC. | $855,951 | 26,791 | Trimmed |
| 23 | RAYMOND JAMES FINANCIAL INC | $845,644 | 26,468 | Trimmed |
| 24 | MML INVESTORS SERVICES, LLC | $749,125 | 23,447 | Hold |
| 25 | SECURED RETIREMENT ADVISORS, LLC | $666,151 | 20,850 | Trimmed |
Source: SEC Form 13F filings · as of 2026-03-31