46 institutions reported holding $52.9M of INNOVATOR ETFS TRUST (IAUG) in SEC 13F filings for 2026-03-31. Largest institutional holders: Allworth Financial LP ($22.8M), HighTower Advisors, LLC ($4.4M), COMMONWEALTH EQUITY SERVICES, LLC ($3.5M), Cornerstone Wealth, LLC/TN ($2.6M), Americana Partners, LLC ($2.5M). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|---|---|---|---|
| 1 | Allworth Financial LP | $22.8M | 796,508 | Added |
| 2 | HighTower Advisors, LLC | $4.4M | 153,258 | Added |
| 3 | COMMONWEALTH EQUITY SERVICES, LLC | $3.5M | 121,311 | Trimmed |
| 4 | Cornerstone Wealth, LLC/TN | $2.6M | 88,934 | New |
| 5 | Americana Partners, LLC | $2.5M | 88,209 | Trimmed |
| 6 | CORRADO ADVISORS, LLC | $2.0M | 68,773 | Trimmed |
| 7 | INDEPENDENT FINANCIAL GROUP, LLC | $1.5M | 52,515 | Hold |
| 8 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.5M | 52,458 | New |
| 9 | GILL CAPITAL PARTNERS, LLC | $1.3M | 44,379 | Trimmed |
| 10 | Kestra Advisory Services, LLC | $977,885 | 34,127 | Added |
| 11 | OLD MISSION CAPITAL LLC | $783,523 | 27,344 | New |
| 12 | Focus Partners Wealth | $698,678 | 24,383 | Hold |
| 13 | Creative Planning | $629,722 | 21,977 | New |
| 14 | Opus Financial Solutions LLC | $606,182 | 21,155 | Trimmed |
| 15 | Sigma Planning Corp | $567,584 | 19,808 | Trimmed |
| 16 | Steward Partners Investment Advisory, LLC | $529,016 | 18,462 | Trimmed |
| 17 | WEALTH ALLIANCE, LLC | $524,259 | 18,296 | Hold |
| 18 | JPMORGAN CHASE & CO | $490,896 | 17,402 | New |
| 19 | Berger Financial Group, Inc | $490,562 | 17,120 | Hold |
| 20 | Cetera Investment Advisers | $450,331 | 15,716 | Trimmed |
| 21 | NewCorp Financial Services, Inc. | $402,020 | 14,030 | Trimmed |
| 22 | Atlantic Private Wealth, LLC | $382,993 | 13,366 | Hold |
| 23 | JANE STREET GROUP, LLC | $375,457 | 13,103 | New |
| 24 | FIDUCIARY FINANCIAL GROUP, LLC | $372,678 | 13,006 | Trimmed |
| 25 | RED CRANE WEALTH MANAGEMENT, LLC | $367,577 | 12,828 | New |
Source: SEC Form 13F filings · as of 2026-03-31