51 institutions reported holding $58.2M of INNOVATOR ETFS TRUST (NAUG) in SEC 13F filings for 2026-03-31. Largest institutional holders: Gradient Investments LLC ($35.9M), COMMONWEALTH EQUITY SERVICES, LLC ($3.1M), Cetera Investment Advisers ($2.6M), HighTower Advisors, LLC ($2.1M), CORRADO ADVISORS, LLC ($1.9M). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|---|---|---|---|
| 1 | Gradient Investments LLC | $35.9M | 1.2M | Added |
| 2 | COMMONWEALTH EQUITY SERVICES, LLC | $3.1M | 107,722 | Trimmed |
| 3 | Cetera Investment Advisers | $2.6M | 88,302 | Added |
| 4 | HighTower Advisors, LLC | $2.1M | 72,626 | Trimmed |
| 5 | CORRADO ADVISORS, LLC | $1.9M | 65,026 | Trimmed |
| 6 | Kestra Advisory Services, LLC | $1.5M | 52,960 | Added |
| 7 | Sherry Group, Inc. | $1.1M | 39,687 | Hold |
| 8 | Cornerstone Wealth, LLC/TN | $1.1M | 37,021 | New |
| 9 | RAYMOND JAMES FINANCIAL INC | $921,759 | 31,842 | Trimmed |
| 10 | TRUIST FINANCIAL CORP | $843,574 | 29,141 | Trimmed |
| 11 | OSAIC HOLDINGS, INC. | $793,720 | 27,419 | Trimmed |
| 12 | AE Wealth Management LLC | $703,897 | 24,316 | Hold |
| 13 | OLD MISSION CAPITAL LLC | $563,152 | 19,454 | Added |
| 14 | Brown Financial Advisors | $422,697 | 14,602 | Trimmed |
| 15 | CITADEL ADVISORS LLC | $403,244 | 13,930 | New |
| 16 | Merit Financial Group, LLC | $382,981 | 13,230 | Trimmed |
| 17 | Trek Financial, LLC | $349,604 | 12,077 | Hold |
| 18 | ALTERNA WEALTH MANAGEMENT, INC | $280,534 | 9,691 | Hold |
| 19 | Paladin Wealth, LLC | $278,074 | 9,606 | Trimmed |
| 20 | BLAIR WILLIAM & CO/IL | $262,094 | 9,054 | Hold |
| 21 | Cambridge Investment Research Advisors, Inc. | $261,000 | 9,002 | Trimmed |
| 22 | ENVESTNET ASSET MANAGEMENT INC | $258,042 | 8,914 | Added |
| 23 | Phoenix Financial Ltd. | $252,721 | 8,730 | Trimmed |
| 24 | CWC Advisors, LLC. | $251,760 | 8,697 | Trimmed |
| 25 | Mattson Financial Services, LLC | $245,652 | 8,486 | Trimmed |
Source: SEC Form 13F filings · as of 2026-03-31