52 institutions reported holding $48.8M of INNOVATOR ETFS TRUST (NDEC) in SEC 13F filings for 2026-03-31. Largest institutional holders: SMI Advisory Services, LLC ($11.3M), RAYMOND JAMES FINANCIAL INC ($10.4M), COMMONWEALTH EQUITY SERVICES, LLC ($4.3M), MAI Capital Management ($3.4M), OSAIC HOLDINGS, INC. ($2.5M). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|---|---|---|---|
| 1 | SMI Advisory Services, LLC | $11.3M | 415,766 | New |
| 2 | RAYMOND JAMES FINANCIAL INC | $10.4M | 386,581 | Added |
| 3 | COMMONWEALTH EQUITY SERVICES, LLC | $4.3M | 161,279 | Added |
| 4 | MAI Capital Management | $3.4M | 125,757 | Trimmed |
| 5 | OSAIC HOLDINGS, INC. | $2.5M | 92,540 | Trimmed |
| 6 | Cetera Investment Advisers | $2.5M | 91,230 | Added |
| 7 | CORRADO ADVISORS, LLC | $1.3M | 48,496 | Trimmed |
| 8 | LPL Financial LLC | $1.0M | 37,446 | Trimmed |
| 9 | Kestra Advisory Services, LLC | $852,162 | 31,624 | Added |
| 10 | Liberty Atlantic Advisors LLC | $849,629 | 31,530 | Hold |
| 11 | Phoenix Financial Ltd. | $835,816 | 31,195 | Trimmed |
| 12 | SECURED RETIREMENT ADVISORS, LLC | $664,910 | 24,675 | Trimmed |
| 13 | BLAIR WILLIAM & CO/IL | $633,140 | 23,496 | Trimmed |
| 14 | Diligent Investors, LLC | $613,037 | 22,750 | Trimmed |
| 15 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | $605,034 | 22,453 | Trimmed |
| 16 | Cambridge Investment Research Advisors, Inc. | $522,000 | 19,374 | Trimmed |
| 17 | Beacon Financial Advisory LLC | $518,293 | 19,234 | Hold |
| 18 | ENVESTNET ASSET MANAGEMENT INC | $513,658 | 19,062 | Added |
| 19 | FSA Advisors, Inc. | $469,519 | 17,424 | Added |
| 20 | TrustBank | $464,157 | 17,225 | Trimmed |
| 21 | TRUIST FINANCIAL CORP | $400,697 | 14,870 | Hold |
| 22 | INDEPENDENT FINANCIAL GROUP, LLC | $390,727 | 14,500 | Added |
| 23 | CALTON & ASSOCIATES, INC. | $365,343 | 13,558 | Trimmed |
| 24 | MML INVESTORS SERVICES, LLC | $353,433 | 13,116 | Added |
| 25 | MGO ONE SEVEN LLC | $310,237 | 11,513 | Trimmed |
Source: SEC Form 13F filings · as of 2026-03-31