63 institutions reported holding $58.2M of INNOVATOR ETFS TRUST (NNOV) in SEC 13F filings for 2026-03-31. Largest institutional holders: LexAurum Advisors, LLC ($7.2M), Focus Partners Wealth ($4.1M), Cambridge Investment Research Advisors, Inc. ($3.8M), COMMONWEALTH EQUITY SERVICES, LLC ($3.6M), Sherry Group, Inc. ($3.5M). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|---|---|---|---|
| 1 | LexAurum Advisors, LLC | $7.2M | 257,132 | New |
| 2 | Focus Partners Wealth | $4.1M | 145,476 | New |
| 3 | Cambridge Investment Research Advisors, Inc. | $3.8M | 135,394 | Trimmed |
| 4 | COMMONWEALTH EQUITY SERVICES, LLC | $3.6M | 128,842 | Trimmed |
| 5 | Sherry Group, Inc. | $3.5M | 125,944 | Trimmed |
| 6 | RAYMOND JAMES FINANCIAL INC | $3.5M | 125,281 | Trimmed |
| 7 | Cetera Investment Advisers | $3.2M | 115,326 | Added |
| 8 | LPL Financial LLC | $2.4M | 85,760 | Trimmed |
| 9 | Element Squared LLC | $2.3M | 82,929 | Trimmed |
| 10 | TRUIST FINANCIAL CORP | $2.2M | 80,048 | Added |
| 11 | Kestra Advisory Services, LLC | $2.2M | 77,339 | Added |
| 12 | MAI Capital Management | $1.9M | 67,474 | Trimmed |
| 13 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | $1.7M | 59,262 | Trimmed |
| 14 | Goldenstone Wealth Management LLC | $1.6M | 57,245 | Trimmed |
| 15 | OSAIC HOLDINGS, INC. | $1.5M | 54,268 | Added |
| 16 | AE Wealth Management LLC | $1.1M | 40,989 | Added |
| 17 | Kovack Advisors, Inc. | $1.1M | 39,377 | New |
| 18 | CITADEL ADVISORS LLC | $783,802 | 28,133 | New |
| 19 | INSIGNEO ADVISORY SERVICES, LLC | $704,427 | 25,284 | New |
| 20 | IFP Advisors, Inc | $655,755 | 23,537 | Added |
| 21 | AdvisorNet Financial, Inc | $655,309 | 23,521 | Trimmed |
| 22 | TrustBank | $558,020 | 20,029 | Added |
| 23 | CREATIVE FINANCIAL DESIGNS INC /ADV | $550,247 | 19,750 | Added |
| 24 | Diligent Investors, LLC | $548,297 | 19,680 | Trimmed |
| 25 | Cypress Wealth Services, LLC | $540,802 | 19,411 | Added |
Source: SEC Form 13F filings · as of 2026-03-31