13 institutions reported holding $19.4M of PGIM ROCK ETF TR (NOVP) in SEC 13F filings for 2026-03-31. Largest institutional holders: PRUDENTIAL FINANCIAL INC ($11.3M), RAYMOND JAMES FINANCIAL INC ($5.3M), COMMONWEALTH EQUITY SERVICES, LLC ($1.1M), Kestra Advisory Services, LLC ($604,058), Maltin Wealth Management, Inc. ($495,403). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|---|---|---|---|
| 1 | PRUDENTIAL FINANCIAL INC | $11.3M | 380,602 | Added |
| 2 | RAYMOND JAMES FINANCIAL INC | $5.3M | 178,063 | Added |
| 3 | COMMONWEALTH EQUITY SERVICES, LLC | $1.1M | 37,117 | Added |
| 4 | Kestra Advisory Services, LLC | $604,058 | 20,392 | Trimmed |
| 5 | Maltin Wealth Management, Inc. | $495,403 | 16,724 | New |
| 6 | Steward Partners Investment Advisory, LLC | $380,795 | 12,855 | Hold |
| 7 | Royal Bank of Canada | $98,000 | 3,314 | Trimmed |
| 8 | Parallel Advisors, LLC | $54,485 | 1,839 | Hold |
| 9 | DHJJ Financial Advisors, Ltd. | $54,032 | 1,824 | Hold |
| 10 | Spire Wealth Management | $41,323 | 1,395 | Hold |
| 11 | PNC Financial Services Group, Inc. | $23,579 | 796 | Hold |
| 12 | HARBOUR INVESTMENTS, INC. | $14,811 | 500 | Hold |
| 13 | UBS Group AG | $89 | 3 | Trimmed |
Source: SEC Form 13F filings · as of 2026-03-31