14 institutions reported holding $27.7M of PGIM ROCK ETF TR (NOVP) in SEC 13F filings for 2026-06-30. Largest institutional holders: PRUDENTIAL FINANCIAL INC ($17.6M), RAYMOND JAMES FINANCIAL INC ($5.9M), COMMONWEALTH EQUITY SERVICES, LLC ($1.2M), OLD MISSION CAPITAL LLC ($694,031), Kestra Advisory Services, LLC ($663,635). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|---|---|---|---|
| 1 | PRUDENTIAL FINANCIAL INC | $17.6M | 541,647 | Added |
| 2 | RAYMOND JAMES FINANCIAL INC | $5.9M | 180,445 | Added |
| 3 | COMMONWEALTH EQUITY SERVICES, LLC | $1.2M | 36,835 | Trimmed |
| 4 | OLD MISSION CAPITAL LLC | $694,031 | 21,326 | New |
| 5 | Kestra Advisory Services, LLC | $663,635 | 20,392 | Hold |
| 6 | Maltin Wealth Management, Inc. | $544,264 | 16,724 | Hold |
| 7 | Royal Bank of Canada | $495,000 | 15,199 | Added |
| 8 | Steward Partners Investment Advisory, LLC | $418,352 | 12,855 | Hold |
| 9 | Parallel Advisors, LLC | $59,859 | 1,839 | Hold |
| 10 | DHJJ Financial Advisors, Ltd. | $59,361 | 1,824 | Hold |
| 11 | Spire Wealth Management | $45,399 | 1,395 | Hold |
| 12 | PNC Financial Services Group, Inc. | $25,905 | 796 | Hold |
| 13 | HARBOUR INVESTMENTS, INC. | $16,272 | 500 | Hold |
| 14 | UBS Group AG | $1,855 | 57 | Added |
Source: SEC Form 13F filings · as of 2026-06-30