192 institutions reported holding $474.9M of INNOVATOR ETFS TRUST (PMAY) in SEC 13F filings for 2026-03-31. Largest institutional holders: ALLIANCEBERNSTEIN L.P. ($129.9M), Penserra Capital Management LLC ($66.4M), OSAIC HOLDINGS, INC. ($20.2M), Focus Partners Wealth ($13.9M), COMMONWEALTH EQUITY SERVICES, LLC ($12.0M). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|---|---|---|---|
| 1 | ALLIANCEBERNSTEIN L.P. | $129.9M | 3.3M | Trimmed |
| 2 | Penserra Capital Management LLC | $66.4M | 1.7M | Added |
| 3 | OSAIC HOLDINGS, INC. | $20.2M | 505,052 | Trimmed |
| 4 | Focus Partners Wealth | $13.9M | 348,571 | Trimmed |
| 5 | COMMONWEALTH EQUITY SERVICES, LLC | $12.0M | 299,561 | Trimmed |
| 6 | RAYMOND JAMES FINANCIAL INC | $11.2M | 281,348 | Trimmed |
| 7 | LPL Financial LLC | $11.1M | 278,231 | Trimmed |
| 8 | Cetera Investment Advisers | $9.3M | 232,615 | Trimmed |
| 9 | Southland Equity Partners LLC | $9.2M | 229,831 | Trimmed |
| 10 | Kestra Advisory Services, LLC | $8.1M | 202,460 | Added |
| 11 | Heck Capital Advisors, LLC | $7.2M | 181,011 | Trimmed |
| 12 | Beacon Pointe Advisors, LLC | $6.6M | 164,384 | Added |
| 13 | Brookstone Capital Management | $6.1M | 151,634 | Trimmed |
| 14 | TRUIST FINANCIAL CORP | $5.6M | 139,020 | Trimmed |
| 15 | McAlister, Sweet & Associates, Inc. | $5.0M | 124,388 | Trimmed |
| 16 | ENVESTNET ASSET MANAGEMENT INC | $4.2M | 104,106 | Added |
| 17 | HighTower Advisors, LLC | $4.1M | 103,635 | Trimmed |
| 18 | WPWealth LLP | $3.7M | 92,376 | Trimmed |
| 19 | ATTICUS WEALTH MANAGEMENT, LLC | $3.6M | 90,861 | Trimmed |
| 20 | ARS Wealth Advisors Group, LLC | $3.6M | 89,327 | Trimmed |
| 21 | Keating Financial Advisory Services, Inc. | $3.5M | 88,744 | Trimmed |
| 22 | INDEPENDENT FINANCIAL GROUP, LLC | $3.4M | 86,271 | Trimmed |
| 23 | Cassady Wealth & Retirement Planning, LLC | $3.4M | 83,194 | Hold |
| 24 | Castle Rock Wealth Management, LLC | $3.3M | 82,427 | Hold |
| 25 | Cambridge Investment Research Advisors, Inc. | $3.0M | 76,017 | Trimmed |
Source: SEC Form 13F filings · as of 2026-03-31