Who Owns PURPLE INNOVATION INC (PRPL)? -- Institutional Holders (2026-06-30)
73 institutions reported holding $22.3M of PURPLE INNOVATION INC (PRPL) in SEC 13F filings for 2026-06-30. Largest institutional holders: Coliseum Capital Management, LLC ($16.7M), WASATCH ADVISORS LP ($1.8M), VANGUARD GROUP INC ($910,013), BlackRock, Inc. ($373,218), Dynamic Advisor Solutions LLC ($268,535). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|
| 1 | Coliseum Capital Management, LLC | $16.7M | 46.9M | Hold |
| 2 | WASATCH ADVISORS LP | $1.8M | 5.1M | Hold |
| 3 | VANGUARD GROUP INC | $910,013 | 2.5M | Trimmed |
| 4 | BlackRock, Inc. | $373,218 | 1.0M | Trimmed |
| 5 | Dynamic Advisor Solutions LLC | $268,535 | 752,200 | Hold |
| 6 | MILLENNIUM MANAGEMENT LLC | $259,859 | 727,895 | Trimmed |
| 7 | GEODE CAPITAL MANAGEMENT, LLC | $220,638 | 617,869 | Trimmed |
| 8 | JACOBS LEVY EQUITY MANAGEMENT, INC | $217,120 | 608,180 | Hold |
| 9 | Shay Capital LLC | $132,521 | 371,207 | Added |
| 10 | Crumly & Associates Inc. | $118,975 | 333,263 | Added |
| 11 | GOLDMAN SACHS GROUP INC | $112,768 | 315,877 | Added |
| 12 | Anson Funds Management LP | $107,100 | 300,000 | Hold |
| 13 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | $100,760 | 282,242 | Trimmed |
| 14 | Sixth Street Partners Management Company, L.P. | $100,760 | 282,242 | New |
| 15 | Stratos Wealth Partners, LTD. | $97,661 | 273,561 | Added |
| 16 | STATE STREET CORP | $92,762 | 259,838 | Hold |
| 17 | UBS Group AG | $55,751 | 156,167 | Added |
| 18 | TUDOR INVESTMENT CORP ET AL | $53,782 | 150,649 | Hold |
| 19 | Divisadero Street Capital Management, LP | $49,482 | 138,605 | Hold |
| 20 | NORTHERN TRUST CORP | $48,946 | 137,104 | Added |
| 21 | MML INVESTORS SERVICES, LLC | $46,051 | 128,993 | Trimmed |
| 22 | Qube Research & Technologies Ltd | $42,252 | 118,352 | Added |
| 23 | Midwest Financial Group LLC | $41,055 | 115,000 | Hold |
| 24 | LPL Financial LLC | $35,742 | 100,119 | Added |
| 25 | B.O.S.S. Retirement Advisors, LLC | $29,571 | 82,832 | Trimmed |
Source: SEC Form 13F filings · as of 2026-06-30