122 institutions reported holding $339.3M of INNOVATOR ETFS TRUST (QFLR) in SEC 13F filings for 2026-03-31. Largest institutional holders: LPL Financial LLC ($51.2M), COFG Advisors, LLC ($25.9M), COMMONWEALTH EQUITY SERVICES, LLC ($17.4M), Liberty Atlantic Advisors LLC ($14.6M), HFG Wealth Management, LLC ($13.5M). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|---|---|---|---|
| 1 | LPL Financial LLC | $51.2M | 1.5M | Added |
| 2 | COFG Advisors, LLC | $25.9M | 777,559 | Added |
| 3 | COMMONWEALTH EQUITY SERVICES, LLC | $17.4M | 521,961 | Added |
| 4 | Liberty Atlantic Advisors LLC | $14.6M | 439,440 | Added |
| 5 | HFG Wealth Management, LLC | $13.5M | 405,358 | Trimmed |
| 6 | AE Wealth Management LLC | $13.3M | 399,729 | Added |
| 7 | Cetera Investment Advisers | $10.4M | 313,317 | Added |
| 8 | ATX Financial Planning, LLC | $10.4M | 312,132 | Trimmed |
| 9 | OSAIC HOLDINGS, INC. | $10.1M | 303,265 | Added |
| 10 | ENVESTNET ASSET MANAGEMENT INC | $9.7M | 292,627 | Added |
| 11 | Simplicity Wealth,LLC | $9.3M | 279,966 | Added |
| 12 | Pinnacle Wealth Management Group, Inc. | $8.3M | 250,577 | Added |
| 13 | Chicago Partners Investment Group LLC | $8.1M | 234,429 | Trimmed |
| 14 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | $6.5M | 194,434 | New |
| 15 | Snowden Capital Advisors LLC | $6.4M | 192,232 | Added |
| 16 | Farther Finance Advisors, LLC | $6.2M | 186,049 | Added |
| 17 | VanWeelden Wealth Management, LLC | $5.7M | 171,717 | New |
| 18 | CCG WEALTH MANAGEMENT, LLC | $5.4M | 162,740 | Added |
| 19 | Holos Integrated Wealth LLC | $5.3M | 156,981 | Added |
| 20 | MML INVESTORS SERVICES, LLC | $5.2M | 155,981 | Added |
| 21 | Kestra Advisory Services, LLC | $5.2M | 154,929 | Trimmed |
| 22 | Triumph Capital Management | $4.6M | 137,607 | Added |
| 23 | Clearstead Advisors, LLC | $4.5M | 135,370 | Added |
| 24 | INDEPENDENT FINANCIAL GROUP, LLC | $4.1M | 122,118 | Added |
| 25 | WEALTH ENHANCEMENT ADVISORY SERVICES, LLC | $3.5M | 103,261 | Trimmed |
Source: SEC Form 13F filings · as of 2026-03-31