Who Owns INNOVATOR ETFS TRUST (XBJA)? -- Institutional Holders (2026-03-31)

56 institutions reported holding $66.6M of INNOVATOR ETFS TRUST (XBJA) in SEC 13F filings for 2026-03-31. Largest institutional holders: Cetera Investment Advisers ($10.8M), Sterling Financial Planning, Inc. ($8.9M), PERSONAL CFO SOLUTIONS, LLC ($8.4M), HighTower Advisors, LLC ($5.9M), BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC ($5.8M). Source: SEC Form 13F.

RankInstitutionValueSharesChange
1Cetera Investment Advisers$10.8M346,654Trimmed
2Sterling Financial Planning, Inc.$8.9M284,947Added
3PERSONAL CFO SOLUTIONS, LLC$8.4M269,799New
4HighTower Advisors, LLC$5.9M189,630Trimmed
5BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC$5.8M183,950Added
6OSAIC HOLDINGS, INC.$3.4M108,031Trimmed
7Steward Partners Investment Advisory, LLC$3.3M106,614Added
8COMMONWEALTH EQUITY SERVICES, LLC$1.8M56,678Added
9Snowden Capital Advisors LLC$1.8M56,106Hold
10Brookwood Investment Group LLC$1.7M54,179Added
11Sunbelt Securities, Inc.$1.3M42,318Added
12Kestra Advisory Services, LLC$1.1M35,505Added
13GWN SECURITIES INC.$967,05230,916Added
14Noble Wealth Management PBC$882,40928,210Trimmed
15First Commonwealth Financial Corp /PA/$865,45527,668Hold
16JT Stratford LLC$859,54327,479Added
17CreativeOne Wealth, LLC$848,09527,113Trimmed
18CENTAURUS FINANCIAL, INC.$657,00021,016Added
19Millington Financial Advisors, LLC$642,82019,497Trimmed
20Blue Water Asset Management$570,73518,246Hold
21LeClair Wealth Partners LLC$570,73518,246New
22CROSSPOINT FINANCIAL, LLC$544,27217,400Hold
23Welch Financial Planning, LLC$521,96916,687Added
24Global Trust Wealth Management LLC$500,48016,000Trimmed
25Brookstone Capital Management$481,46215,392Added

Source: SEC Form 13F filings · as of 2026-03-31