Who Owns INNOVATOR ETFS TRUST (XBJA)? -- Institutional Holders (2026-06-30)

51 institutions reported holding $71.2M of INNOVATOR ETFS TRUST (XBJA) in SEC 13F filings for 2026-06-30. Largest institutional holders: Cetera Investment Advisers ($11.6M), Sterling Financial Planning, Inc. ($9.8M), OLD MISSION CAPITAL LLC ($7.8M), HighTower Advisors, LLC ($6.5M), BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC ($6.2M). Source: SEC Form 13F.

RankInstitutionValueSharesChange
1Cetera Investment Advisers$11.6M342,486Trimmed
2Sterling Financial Planning, Inc.$9.8M288,650Added
3OLD MISSION CAPITAL LLC$7.8M231,818New
4HighTower Advisors, LLC$6.5M191,196Added
5BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC$6.2M182,957Trimmed
6OSAIC HOLDINGS, INC.$4.2M123,974Added
7Steward Partners Investment Advisory, LLC$3.6M105,066Trimmed
8COMMONWEALTH EQUITY SERVICES, LLC$2.0M58,012Added
9Brookwood Investment Group LLC$1.9M57,625Added
10Snowden Capital Advisors LLC$1.8M52,254Trimmed
11Kestra Advisory Services, LLC$1.2M35,505Hold
12GWN SECURITIES INC.$1.0M30,370Trimmed
13First Commonwealth Financial Corp /PA/$935,31727,668Hold
14SUSQUEHANNA INTERNATIONAL GROUP, LLP$931,49727,555Added
15Millington Financial Advisors, LLC$925,41627,323Added
16CreativeOne Wealth, LLC$911,55226,965Trimmed
17JT Stratford LLC$901,88426,679Trimmed
18Noble Wealth Management PBC$830,96124,581Trimmed
19Occidental Asset Management, LLC$795,87123,543Added
20CENTAURUS FINANCIAL, INC.$708,00020,945Trimmed
21GTS SECURITIES LLC$684,04420,235New
22Blue Water Asset Management$616,80618,246Hold
23CROSSPOINT FINANCIAL, LLC$588,20817,400Hold
24Welch Financial Planning, LLC$563,76616,677Trimmed
25Brookstone Capital Management$559,43916,549Added

Source: SEC Form 13F filings · as of 2026-06-30