Who Owns INNOVATOR ETFS TRUST (XBJL)? -- Institutional Holders (2026-03-31)

53 institutions reported holding $54.0M of INNOVATOR ETFS TRUST (XBJL) in SEC 13F filings for 2026-03-31. Largest institutional holders: Cetera Investment Advisers ($9.4M), Welch Financial Planning, LLC ($6.7M), Millington Financial Advisors, LLC ($4.8M), HighTower Advisors, LLC ($4.8M), OSAIC HOLDINGS, INC. ($3.3M). Source: SEC Form 13F.

RankInstitutionValueSharesChange
1Cetera Investment Advisers$9.4M247,207Trimmed
2Welch Financial Planning, LLC$6.7M176,603Added
3Millington Financial Advisors, LLC$4.8M122,928Added
4HighTower Advisors, LLC$4.8M126,466Trimmed
5OSAIC HOLDINGS, INC.$3.3M87,540Trimmed
6BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC$3.2M83,365Trimmed
7Weaver Consulting Group$2.6M68,815Trimmed
8Brookwood Investment Group LLC$1.7M45,395Added
9Chicago Partners Investment Group LLC$1.6M39,804Hold
10Brookstone Capital Management$1.6M40,948Added
11GWN SECURITIES INC.$1.4M37,134Added
12Kestra Advisory Services, LLC$1.4M36,150Added
13Snowden Capital Advisors LLC$1.3M33,243Trimmed
14SUSQUEHANNA INTERNATIONAL GROUP, LLP$1.2M32,000Trimmed
15WEALTH ENHANCEMENT ADVISORY SERVICES, LLC$971,43725,442Trimmed
16First Commonwealth Financial Corp /PA/$944,45924,843Trimmed
17CROSSPOINT FINANCIAL, LLC$845,88122,250Hold
18COMMONWEALTH EQUITY SERVICES, LLC$844,36022,210Trimmed
19OLD MISSION CAPITAL LLC$650,32017,106Trimmed
20LPL Financial LLC$589,87315,516Trimmed
21Orion Capital Management LLC$471,67812,407Trimmed
22Visionary Wealth Advisors$394,61810,380Trimmed
23ENVESTNET ASSET MANAGEMENT INC$382,22410,054Added
24CENTAURUS FINANCIAL, INC.$357,0009,381Hold
25Gradient Investments LLC$317,3678,348Trimmed

Source: SEC Form 13F filings · as of 2026-03-31