9 insiders reported 54 Form 4 transactions for Purple Innovation, Inc. (PRPL) over the past 18 months (most recent 2026-04-02). Recent activity: Vogensen Todd E. (Chief Financial Officer) Buy 24,116 shares, Ulrich George Turner (Principal Accounting Officer) Buy 6,576 shares, DeMartini Robert (Chief Executive Officer) Buy 80,386 shares, HUTCHINGS JEFFREY LAYNE (Chief Innovation Officer) Buy 16,881 shares, HAYNOR ERIC SCOTT (Chief Operating Officer) Buy 21,101 shares. Source: SEC Form 4.
| Date | Insider | Title | Type | Shares | Value |
|---|---|---|---|---|---|
| 2026-04-02 | Vogensen Todd E. | Chief Financial Officer | Buy | 24,116 | $0 |
| 2026-04-02 | Ulrich George Turner | Principal Accounting Officer | Buy | 6,576 | $0 |
| 2026-04-02 | DeMartini Robert | Chief Executive Officer | Buy | 80,386 | $0 |
| 2026-04-02 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Buy | 16,881 | $0 |
| 2026-04-02 | HAYNOR ERIC SCOTT | Chief Operating Officer | Buy | 21,101 | $0 |
| 2026-04-02 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Buy | 13,585 | $0 |
| 2026-04-02 | Vogensen Todd E. | Chief Financial Officer | Sell | 7,079 | $4,681 |
| 2026-04-02 | DeMartini Robert | Chief Executive Officer | Sell | 23,192 | $15,335 |
| 2026-04-02 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Sell | 3,920 | $2,592 |
| 2026-03-17 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Sell | 2,651 | $1,882 |
| 2026-03-17 | DeMartini Robert | Chief Executive Officer | Sell | 16,309 | $11,579 |
| 2026-03-17 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Buy | 11,235 | $0 |
| 2026-03-17 | KERBY JEFFERY SCOTT | Chief of Owned Retail | Buy | 9,186 | $0 |
| 2026-03-17 | DeMartini Robert | Chief Executive Officer | Buy | 56,529 | $0 |
| 2026-03-17 | Vogensen Todd E. | Chief Financial Officer | Buy | 43,210 | $0 |
| 2026-03-17 | Vogensen Todd E. | Chief Financial Officer | Sell | 12,683 | $9,005 |
| 2026-03-17 | Ulrich George Turner | Principal Accounting Officer | Buy | 6,292 | $0 |
| 2026-03-17 | HAYNOR ERIC SCOTT | Chief Operating Officer | Buy | 14,097 | $0 |
| 2025-06-06 | HAYNOR ERIC SCOTT | Chief Operating Officer | Buy | 12,572 | $0 |
| 2025-05-12 | HUTCHINGS JEFFREY LAYNE | Chief Innovation Officer | Buy | 9,827 | $0 |
| 2025-04-02 | Ulrich George Turner | Principal Accounting Officer | Buy | 6,576 | $0 |
| 2025-04-02 | Ulrich George Turner | Principal Accounting Officer | Sell | 2,249 | $1,709 |
| 2025-04-02 | HAYNOR ERIC SCOTT | Chief Operating Officer | Buy | 21,101 | $0 |
| 2025-04-02 | DeMartini Robert | Chief Executive Officer | Buy | 80,386 | $0 |
| 2025-04-02 | DeMartini Robert | Chief Executive Officer | Sell | 23,232 | $17,656 |
Source: SEC Form 4 filings · as of 2026-04-02