Who Owns INNOVATOR ETFS TRUST (XUSP)? -- Institutional Holders (2026-03-31)
29 institutions reported holding $31.2M of INNOVATOR ETFS TRUST (XUSP) in SEC 13F filings for 2026-03-31. Largest institutional holders: Farther Finance Advisors, LLC ($11.3M), NewCorp Financial Services, Inc. ($6.9M), ATX Financial Planning, LLC ($3.9M), Arax Advisory Partners ($1.5M), C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors ($1.4M). Source: SEC Form 13F.
| Rank | Institution | Value | Shares | Change |
|---|
| 1 | Farther Finance Advisors, LLC | $11.3M | 253,611 | Trimmed |
| 2 | NewCorp Financial Services, Inc. | $6.9M | 156,753 | Added |
| 3 | ATX Financial Planning, LLC | $3.9M | 89,110 | Added |
| 4 | Arax Advisory Partners | $1.5M | 33,445 | Added |
| 5 | C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | $1.4M | 32,201 | Trimmed |
| 6 | Authentikos Wealth Advisory, LLC | $1.1M | 24,717 | Trimmed |
| 7 | YARGER WEALTH STRATEGIES, LLC | $1.0M | 22,990 | Trimmed |
| 8 | RAYMOND JAMES FINANCIAL INC | $591,677 | 13,400 | Hold |
| 9 | HFG Wealth Management, LLC | $572,072 | 12,956 | Added |
| 10 | Brookstone Capital Management | $413,644 | 9,368 | Added |
| 11 | CITADEL ADVISORS LLC | $386,621 | 8,756 | Added |
| 12 | Trek Financial, LLC | $384,149 | 8,700 | Trimmed |
| 13 | Navis Wealth Advisors, LLC | $378,232 | 8,566 | Added |
| 14 | Maia Wealth LLC | $348,957 | 7,903 | Hold |
| 15 | Sunbelt Securities, Inc. | $173,750 | 3,935 | Trimmed |
| 16 | CENTAURUS FINANCIAL, INC. | $166,000 | 3,762 | Trimmed |
| 17 | ALERUS FINANCIAL NA | $139,397 | 3,157 | Hold |
| 18 | IFS Advisors, LLC | $123,943 | 2,807 | Added |
| 19 | OSAIC HOLDINGS, INC. | $107,608 | 2,437 | Trimmed |
| 20 | AE Wealth Management LLC | $101,071 | 2,289 | New |
| 21 | BARCLAYS PLC | $53,869 | 1,220 | Added |
| 22 | IFP Advisors, Inc | $46,760 | 1,059 | Trimmed |
| 23 | HARBOUR INVESTMENTS, INC. | $41,197 | 933 | Trimmed |
| 24 | WealthPlan Investment Management, LLC | $0 | 0 | Exited |
| 25 | JPMORGAN CHASE & CO | $0 | 0 | Exited |
Source: SEC Form 13F filings · as of 2026-03-31